After all, they’re targeting the same customers you are.
If you ignore your competition, you’re giving up a fantastic opportunity to learn from their successes and mistakes.
Otherwise, they’re just wishful thinking and you are wasting your time. For instance, you need to achieve that 50 percent growth in your dating brand awareness within six months, not at some undefined time in the future.
Once you set your objectives, make sure you can measure them.
On the other hand, if your goal is your brand awareness, then you might want to increase the number of times your brand is mentioned on social media by 50 percent.
As with any journey, the first step in creating a social-media marketing strategy is to understand where you want to go and what you need to achieve.Are you looking to increase memberships, or website traffic, or both?Is your goal to build customer loyalty and increase retention?Social media is one of the most powerful tools in your digital marketing tool kit.If you use it correctly, you can create a strong personal connection with your prospective customers and future white label dating members.